Caesars Entertainment has signed a wide-ranging content deal with former NFL quarterback Peyton Manning’s Omaha Productions. The multi-year agreement will include new video, audio and podcast platforms, all produced by Omaha Productions.
A new division called Omaha Audio Network will also come from the signed agreement.
Manning and the team at Omaha will work to develop new social and digital content for Caesars, starting with a new series called “Mayne on the Street,” hosted by ESPN’s Kenny Mayne.
Live events at several Caesar’s locations, all hosted by the Manning family, are also on the agenda. The recent success of a Super Bowl party at Caesars Las Vegas that was hosted by the Manning family inspired the new live event concept.
Manning took a moment to comment about his past work with Caesars and about the partnership.
He said: “The shoots were filled with a lot of laughs and the Caesars folks were great teammates.
“Earlier this year, we had conversations to see if we could do more together. That’s what led to the partnership with Omaha. We’re creating some fun original series together, and we think what you’re going to see across all of them is entertaining content around the sports we love.”
Caesars Sportsbook CMO Sharon Otterman commented: “Together we are looking to really concept ideas together. We truly believe that storytelling is an important part of sports betting, and it is certainly an important part of our brand.
“We want to be there to educate consumers. It’s a new industry with a lot of jargon, and one that is really known for having conversations around sports. So we wanted to create really good content.”